Career Highlights

Consultant on usability and user experience. Currently at WOM as Head of digital Experience. University lecturer for 5 years in usability, ergonomics and user research. Holds a MSc in HCI at UCL, London (2015). Additionally holds a Masters in communications (UDD, 2013) and diplomas in Ergonomics (UDEC, 2007), Digital marketing (UDD, 2009), Management of technological innovation (Oxford university. UK, 2015) and Leadership ( PUC, 2016). Working as a lecturer in postgraduate studies at Facultad de Negocios Universidad de Chile, Facultad de comunicación Universidad de Chile y Facultad de Comunicaciones, Universidad Central.

2006 - Graduated
Bachelor of Design UNAB, Chile
2013 - Graduated
Ma in Communications UDD, Chile
2015 - Graduated
MSc in Human Computer Interaction University College of London, UK
2017 - Position
Head of Digital Experience WOM
Background Image

Education & Employment

  • Head of Digital Experience WOM

    Definition, implementation and monitoring of digital indicators to improve the online experience. Planning and developing the web & digital E-care plan of the company. Monitoring performance of each online channel; identify and implement opportunities for improvement. .

  • Lecturer in usability and UX in postgraduate and graduate studies (7 years) , Chile.

    Matters addressed: UX, Usability, Inclusive design, Anthropometry ,Biomechanics, HCI, New design methodologies and Dimensioning spaces for humans.

  • Founder UXD Community

    Founder of one of the communities about user experience and usability on Chile.

  • Corfo Scholarship Holder Chilean Government

    Scholarship holder, Becas Chile 2014-2015

Background Image

Some awesome facts


Years of experience


Hours of User testing


Hours of University lectures


Years of graduate and undergraduate studies

Skills & Expertise

I have worked in many fields, from project planning, to design interfaces. But, frankly what I like the most, is observe the user's behaviour. I'm currently developing a framework to evaluate experience on consumption considering usability and affective factors. There are many main areas that I love to work on, User Research, Digital strategy, Goverment and Service Design.

User research

  • User Research
  • Testing and iterative processes
  • Digital Experience Mapping
  • Digital Journey Definition

Digital strategy

  • Digital Communication
  • Indicators Management
  • Web and mobile design Definition
  • B2B strategy communications